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Adobe slashes prices in Australia ahead of government inquiry

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Adobe headquarters in San Jose

Adobe has cut its Creative Cloud subscription prices in Australia just in time for a price-gouging probe.

Adobe, Microsoft, and Apple have been taking some serious heat over allegedly over-charging for tech in Australia. Prices are so high that the Australian government ordered the tech heavyweights into court to discuss the alleged price gouging.

That may be why Adobe suddenly decided to cut prices on the digital software it sells in Australia. Adobe will now charge Aussie's a similar price to Americans for its creative suite subscription.

Now instead of paying AU$63 per month for a Creative Cloud subscription, those in the land down under will be charged AU$50 per month for the subscription.

"As Adobe continues to attract membership to its cloud offerings, it is evolving its product offering to provide increased value to subscribers, including new pricing for customers in Australia and New Zealand," Adobe said.

"Creative Cloud membership pricing in Australia for individuals has been reduced to AU$49.99 on an annual subscription per month for new and current customers, effective immediately."

In the statement Adobe makes no mention of the impending probe. However, given Australia's all tucked away down there, they probably thought no-one would notice if they, allegedly, charged a little extra.

13 Feb 2013

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