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Commercial spots dominate online traffic on Super Bowl weekend

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M&Ms and Beyonce were the most searched terms during this year Super Bowl.

Sport related terms "Baltimore Ravens" and "San Francisco 49ers" were ranked third/fourth in Google's rankings, while 49ers quarterback Colin Kaepernick also rounded out the top five.

"This year's big game was filled with action - brothers battled on the field and a 34-minute-long power outage nearly turned the tide of the game," wrote Google software engineer Jeffrey Oldham in a blog post.

"With all the excitement on the field, we looked online to see what fans across the US were searching for during the game."

In between commercials, a power outage, and a Destiny Child reunion concert, it was easy to forget the Super Bowl was actually played. And that's exactly what most Super Bowl viewers/Google searchers did.

M&Ms took the crown for most searched key word last Sunday. Spurred on by a commercial about the candy, web searches for the chocolate peaked during the most important American Football game of the year.

The chocolate candy was followed up by an increase in search traffic for pop-star Beyonce. Searches for the singer peaked during her halftime performance.

The top five most searched words were rounded out by game related queries like the names of the teams involved. We assume they were something akin to "What is a 49er?" "Or what is a Baltimore?" (Hint: It's the place the show The Wire took place).

Rounding out Google's search rankings were searches for Colin Kaepernick. According to Google's numbers, the 49ers quarterback was most searched for when the lights at the stadium he was playing at were on.

Surprisingly, Google reported that YouTube searches for "Gangnam Style" also picked up during the game. However, it's probably safe to assume that had nothing to do with the Super Bowl and had more to do with the fact that it was a Sunday.

05 Feb 2013

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