Apple's mapping service has been an unmitigated disaster for the company, damaging its usually unimpeachable brand and causing several executives to fall on their swords due to its poor reception.
However, until now no-one's life has been at risk from the service but that small crumb of comfort has gone after Australian police issued a warning urging people not to use the service because it was leading them into life-threatening situations.
It's been revealed that several people attempting to find the town of Mildura (population 30,000) in the outback were sent 70km in the wrong direction, deep into territory with no access to running water and slowly frying in roasting temperatures.
The above picture shows Apple placing the town at the red dot, when it is in fact on the purple dot.
"Local police have been called to assist distressed motorists who have become stranded within the Murray-Sunset National Park after following directions on their Apple iPhone," the Mildura Police warned.
"Tests on the mapping system by police confirm the mapping systems lists Mildura in the middle of the Murray Sunset National Park, approximately 70km away from the actual location of Mildura."
The police also highlighted the state of peril many of the drivers are in due to this poor mapping advice.
"Police are extremely concerned as there is no water supply within the Park and temperatures can reach as high as 46 degrees, making this a potentially life threatening issue."
The police said they had contacted Apple to try and rectify the situation and urged people to use other forms of mapping than Apple's own service.
Perhaps a good old-fashioned paper map would be a sensible addition before setting off - better to be safe than sorry after all.
10 Dec 2012