Olympic closing ceremony pushes a million people to Shazam

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Name that tune app Shazam saw over one million users during the closing night of the London Olympics.

Monty Python's Always Look on the Bright Side of Life was the most searched song from last night's closing engagement. The Eric Idle-penned tune was followed by the Jessie J hit Price Tag on Shazam's search rankings.

Shazam calls the Olympic up-tick in users a result of its two-week long Olympic partnership with US broadcaster NBC. The partnership has reportedly resulted in millions of Shazam user interactions over the tenure of the 2012 games.

"This has been a major achievement for Shazam. While the Super Bowl was an incredible one-day live event, the reaction to the Shazam Olympic experience over the course of the last 17 days has exceeded our expectations," said Shazam chief executive Andrew Fisher.

"NBC has been a truly world class partner, collaborating with us to deliver a unique social TV experience with up-to-the-minute content that was always fresh and engaging on the second screen."

Shazam mobile software allows users to record and identify songs, shows and movies. During the games Shazam users received the added feature of being able to access Olympic athlete information during NBC's broadcast.

The London Olympics hit the web running this year. Along with Shazam's growing numbers, Twitter saw 150 million tweets sent during the games.

Shazam's successful Olympic run could be a sign of things to come for media social integration. As user interaction occurs like never before, one has to wonder what's next for social networking and media.

Perhaps we will see Google glasses spark a new era of user interaction. Or maybe the internet will finally kill off traditional television broadcasting - those of us who had to suffer NBC's bungled coverage in the US wouldn't much mind that.

13 Aug 2012

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