As the battle for smartphone market supremacy gets ever hotter, the role of mapping software in winning hearts and minds is becoming one of key battlegrounds.
Apple is set to ditch Google maps from its iOS platform later this year while Google has already announced several upgrades to its service including offline support for Android phones and the mapping of remote locations including UK canals and rivers.
In the latest move to beef up its services Google announced that its bringing its indoor mapping capabilities to Android smartphone users, with 40 venues in the UK set to be available, including the British Museum, Waterloo Station and Harrods.
"You'll no longer need to feel clueless when you're at the railway station, trying to figure out where to buy a coffee before you rush to catch your train from Platform 11," said Google geo indoor partnership lead for the UK, Razia Ahamed, in a blog post.
"Nor will you feel embarrassed about asking for the lingerie section when you're in the department store - because you'll have all the answers in the palm of your hand."
The system works much like the normal Google maps, with users simply zooming in on their location and if the site has the indoor service it will then provide a floor plan of the location and the names of areas in the location, such as shops within a shopping centre. It can also provide direction from within a location.
Google will no doubt be hoping the inclusion of yet another upgrade to its Map service will catch the eye of Apple smartphone users unimpressed they're set to lose the Google service they have known and loved for so long, and draw a few more converts to its ever-growing platform.
04 Jul 2012