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The world may be teetering on the brink of a double-dip recession, but try telling that to firms involved in the world of domain name buying after several two-letter domains went for eye-watering five-figure sums.
The buyouts came after Nominet gave individuals and businesses the right to purchase one- and two-letter domains, and there has been no shortage of companies willing to throw significant chunks of money around on catchy domains such as d.co.uk and mm.co.uk.
Data on the buyers is being collated by domain seller Exacts.co.uk (six characters long!) which shows that there were one or two notable buyers, including Facebook, which secured fb.co.uk for £19,500.
Facebook's internet rival Google possibly missed out on a short domain it may have been targeting - g.co.uk - after a firm called ANY-Web Limited snapped it up for a whopping £76,000.
ANY-Web clearly has high hopes for the two-letter domain market, after buying 178 short domains, including o.co.uk (£65,000), 8.co.uk (£22,000) and us.co.uk (£11,111).
No doubt the firm will to try to flog these to firms that missed out in the land grab and will be willing to pay over the odds for a short and snappy web site URL to lodge in people's brains.
It's not a bad plan. Two-character domains are pretty popular and memorable. After all, V3.co.uk just rolls off the tongue.
03 Oct 2011
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