Twitter founders Stone and Williams ready launch of Lift app

Twitter founders Biz Stone and Evan Williams have finally revealed the name of their first spin-off project since restarting Obvious Corporation, the incubation company that spawned Twitter.

Lift is the name of an app and a start-up run by chief executive Tony Stubblebine, along with Jon Crosby and Connor Montgomery.

In a brief blog post entitled Unlocking Potential, Stone explained that, in exchange for some equity in the start-up, Obvious will help with things like "strategy, design, funding and recruiting".

The project remains in a private alpha stage at present, but interested parties can sign up to be part of the Lift beta when it arrives.

"It's important never to delude ourselves into thinking that technology changes the world. People are responsible for change. Technology just helps out," wrote Stone.

"Our approach is threefold: build, partner and invest. We've started working on some ideas ourselves, we're researching how best to create an investment vehicle, and today we're thrilled to announce our first official partnership."

Obvious is not the only the only buzzy Silicon Valley venture gearing up for a big launch in the coming months.

Over in the Mission District of San Francisco, Digg founder Kevin Rose has been incubating his own projects with his latest company, Milk.

Focusing on mobile development, the Milk first project, dubbed Oink, already has its own Twitter account and holding page.

24 Aug 2011