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Around three quarters of tablet owners purchased their device to be used in addition to a computer, but buyers will increasingly look to replace their PCs with tablets, according to YouGov's latest TabletTrack study.
One in 12 tablet owners bought a tablet instead of a laptop or desktop, the research revealed. Interestingly, 11 per cent of Samsung Galaxy Tab owners and seven per cent of iPad owners purchased their devices as replacements for larger devices.
However, YouGov expects more people to substitute their desktop machines with tablets as the price of the form factor continues to drop in 2011. The research firm also predicted that £250 will be the optimal price to attract those who have never owned a tablet.
Meanwhile, some 13 per cent of the 4,271 UK respondents are 'seriously' considering buying a tablet, and two thirds of potential buyers know which device they will opt for, YouGov added.
Netbooks are likely to be the first casualty as the tablets flood the market, Marek Vaygelt, head of consumer, technology and telecoms consulting at YouGov, told V3.co.uk.
"Users who are looking to replace their netbooks and laptops are going to find tablets an attractive alternative this year," he said.
"Hybrid devices will also be interesting as they will attract business users, but ultimately it is down to how devices are distributed."
The challenge for Apple's rivals will be to compete against the company's high brand awareness among consumers, Vaygelt added.
19 Apr 2011
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