Home broadband has been hailed as the innovation which has contributed most to Britons' lives over the past decade, according to a dubious study from consultancy The Foundation.
The organisation polled over 2,000 UK adults to compile the top ten list, which features some curious entries including health labeling on food, sat-nav (what's wrong with a map?) and community recycling (is that innovative?).
More worthy entries include online shopping and chip and PIN at numbers two and four respectively, and Google is strangely lumped in at three, presumably the pollers couldn't be bothered to spin out all of the millions of things Google actually does these days.
Bad news for Twitter and Facebook though, as they made it on the 'innov-hate' list - the 10 products and services that have contributed the least to Britons' lives over the last decade - along with pop-up ads, congestion charging and public bike schemes (sorry Boris).
No-one here at V3.co.uk is quibbling the impact broadband has had on all of our lives, enabling, for example, the delivery of superior news, reviews and technology analysis sites such as yours truly.
However, we'd probably swap into the top ten list digital media, ticketless payments and, of course, double potted yoghurts.
18 Feb 2011