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The issue of misleading broadband speeds has been raging ever since broadband got fast enough for the public to care, with several major ISPs being rapped by regulator Ofcom and occasionally the Advertising Standards Agency.
Well, now Virgin Media is looking to create some clear red water between itself and its competitors by embracing the public's overwhelming desire for greater transparency over average broadband speeds. The firm announced today it would publish the typical average speeds its customers receive each month across its 10Mb, 20Mb and 50Mb services on a dedicated page of its site.
According to Virgin, these typical speeds are worked out as "the speed that at least 66 per cent of our customers get on average in a particular month on a particular product". At present, the firm's Size L customers on 10Mb service are getting a typical speed of 9.5Mb, those on the 20Mb service are getting 18.3Mb and those on 50Mb, 46.2Mb.
Now Virgin does disclaim that speeds may vary at peak times, but these typical speeds still seem awfully high to us, given the speeds which members of the V3.co.uk team have been subjected to at home.
The push for greater transparency is definitely a step in the right direction on the part of Virgin, and certainly gives the consumer a better idea of the speed they might be getting with a service than the catch-all of 'up-to'. But if a consumer happens to fall in that possible 33 per cent of users not getting the "typical speed", it is still a virtually useless stat.
02 Sep 2010
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