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The way we access the web has changed dramatically, even in just the last few years, with mobile devices such as smartphones and tablets becoming increasingly common at home and in the workplace. However, despite their continued proliferation many enterprises aren't developing their software and websites beyond the desktop version. Whether this is a way to hold onto a bit more of the IT budget, or because someone at the top doesn't see mobile as important enough to develop for, the impact is clear; if your enterprise doesn't have specifically designed mobile sites, you will lose business.
It's therefore shocking how a relatively small percentage of firms cater for agile development, for web design on desktop, laptop, tablets and smartphones. The best way to attract business is to design specifically for that type of device.
This content examines which types of mobile devices businesses cater for and how the way they do - or don't - approach designing their mobile content really does affect their business and base of customers.
Of those IT managers in organisations which aren't rethinking or redesigning their web presence to account for mobile, the reason given was "The web is not an important part of what we do," at least when it comes to the IT team, even if not the organisation as a whole
Research demonstrates that the proliferation of tablet devices into the market has begun to change how people perform tasks online, with users more likely to use tablets than smartphones to shop online
Half of IT professionals have no idea about the breakdown of operating systems used to access their website, an issue which is not only somewhat embarrassing in the age of mobile, but makes supporting the wide ecosystem of mobile operating systems very difficult
Multiscreen living is becoming normal for UK viewers, who regularly watch terrestrial TV while holding a smartphone or a tablet to tweet their reaction, or directly visit websites for information from their mobile device
While one in four organisations confirmed there's been research into how changing web usage patterns driven by tablets and smartphones will affect their business, it seems that IT is kept at arm's length for this process
According to research, only one in three IT staff uses mobile apps for online consumer activities such as shopping
Research demonstrates that when it comes to the number of users accessing organisations' websites via mobile devices, access is evenly split between Apple and Google Android
Those organisations which have invested in mobile functionality have already seen the benefit with a third seeing an increase in the number of customers
It's alarming how many businesses haven't actively pursued mobile web optimisation when so many acknowledge that lack of a smartphone or tablet friendly service is losing them customers
Almost three quarters of IT staff want their organisation to offer websites and mobile apps that adapt to the screen size of the user’s device
The rise of mobile web access has naturally seen an increase in users browsing the web on the move, whether commuting to work, going to the shops, taking in the sights or just sunning themselves on holiday
The mobile revolution has fundamentally altered the way in which users access website content
IT professionals in organisations that aren’t rethinking their mobile web presence say the single biggest reason for this is that 'senior management does not really understand the problem'
Despite the continued boom in mobile device ownership – and the increased mobile web browsing that comes with it – only one third of organisations said mobile web is 'central to our thinking moving forward'
Research reveals that a staggering half of the UK’s top brass in IT haven’t looked at their own website on a smartphone
Only one in five organisations has truly grasped the concept of the agile web using responsive websites that adapt to different device types and screen sizes
Tablet and smartphone users expect and demand a user experience built around their device - no amount of pinching and swiping of the desktop experience will make up for a slickly designed app or a page designed for the screen size of the device it's being accessed on
The software developer understands ‘agile' as a group of methodologies based on iterative and incremental development, marketing understands 'agile' as quick to market, both teams need to work together to make mobile app development work for the business
Half of those surveyed say their organisation's web presence is partially outsourced, with a further one in 10 revealing it's completely outsourced
The deployment of mobile apps is being largely left to marketing teams and their external design partners
One in four IT professionals surveyed by V3 said the IT department is responsible for the web presence of their organisation
How to create and connect mobile apps using WebSphere Cast Iron and IBM Worklight
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Watch this day-in-a-life video of how TBC utilised IBM Worklight to revolutionise their mobile business and take customer relationships and service to the next level
TBC implements IBM Worklight software
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