If you were wondering why Google's financial performance is so much butter than Yahoo's, the top search queries for the two will tell everything you need to know.

As the attached table shows, Google's top searches for 2006 shows a very tech savy group of users, with the Bebo social network topping the ranks, followed by myspace. The world cup (soccer) ranks 4th and in the 9th position we find Mininova, a bittorent tracker that allows users to download content without paying for it.

19 Dec 2006

Yahoo searchers however are obsesses with anything shallow: Britney Spears (pictured left), the World Wrestling Entertainment (which has nothing to do with wrestling), Shakira and Jessica Simpson top the search ranking.

Although you'll have a hard time putting advertising next to search results for a user who is looking for copyright infringement networks, there is definitely some potential for all the social projects in the Google ranking. Now try defining a target audience for Britney Spears and Paris Hilton without pitching adult entertainment.

1. Bebo
2. Myspace
3. World cup
4. Metacafe
5. Radioblog
6. Wikipedia
7. Video
8. Rebelde
9. Mininova
10. Wiki

Googlers prefer a guy building a website from a garage over blondes.

technorati tags: google, yahoo, search, britney+spears, bebo