For the past couple of years, Motorola has been working hard to regain some of the market share it lost to key competitor Samsung. A key part of this strategy has been to market itself as a "Google Company". With the purchase of Lenovo now in motion, Motorola's ability to market itself this way is set to end, but to date the tactic has proven successful. This was showcased mere months ago when Motorola released its stellar Moto G smartphone.
Featuring an all but untouched version of Android, quad-core processor and impressive display but costing a modest £135, the Moto G remains the best affordable smartphone available.
The Moto X is designed to build on the Moto G's success in the UK, offering the same cutting-edge software but with added 4G connectivity and a host of upgraded internal specifications. However, having been released in the US more than six months ago, we have to question if the Moto X is a little late to the show in the UK and whether it will be able to compete with its new 2014 competition.
Design and build
Visually, the Moto X has a pebble-like design, featuring rounded corners and a slightly curved back. Unlike previous Motorola Razr phones, the Moto X is not made using kevlar, the high-strength synthetic material. Instead the phone has a special nano-coated polycarbonate chassis. The nano coating is designed to make the Moto X "splash resistant". Be warned: the splash-resistant branding does not mean the Moto X can survive a submersion in water; it simply means it is easier to wipe spilled liquids off the phone.
We found the nano-coated chassis helped make the Moto X feel fairly nice in the hand. This was because it made the back of the black review unit we had feel slightly rubberised and as a consequence easier to get a grip on. The Moto X's comfortable feel was helped by its small-form factor 130x65x10.4mm dimensions and reasonable 130g weight.
We were also fairly impressed with the Moto X's build quality. We found it was fairly scratch resistant and wasn't as prone to picking up dirt marks and blemishes as many other competing phones. The back of the phone also felt reasonably well built, and offered next to no give when pressed down. The overall experience left us feeling reasonably assured the Moto X could survive the occasional accidental bump or scrape.
Next: Display and operating system