Google shook the technology industry in 2012 when it released its first Nexus 7 tablet. It offered buyers top-end performance traditionally only seen on £500-plus devices, but it cost just £200.
The tactic proved a hit and since then every tech company, including Apple with its plastic iPhone 5C, has been working to make affordable high-power devices. However few have gone quite so far as Motorola has with its latest Moto G smartphone. Despite costing just £135 the Moto G offers quad-core performance and a sizable 4.5in 720p display – on paper it's one of the best value for money options available to businesses.
Design and build
Out of the box the Moto G has a fairly minimalist design. It's entirely black and has no front-facing physical buttons, and apart from the tiny Motorola logo etched into its back, the Moto G has no branding or flashy design additions.
Luckily for those who prefer a more colourful handset, Motorola has created a selection of removable backplate options. As well as letting users change the colour of the Moto G from the out of the box black standard, the G also has a flip cover option. The flip cover back adds a folding cover option that protects the G's screen.
Despite it being slightly chunky – measuring in at 130x66x11.6mm and weighing 143g – the Moto G is very comfortable to hold. This is because it's backplate is slightly rounded, so it fits into the contours of your hand.
We were also fairly impressed with the Moto G's build quality. While its polycarbonate chassis does feel slightly cheap – it's one of the only hints towards it being an affordable phone – it still feels sturdy. Unlike the Galaxy S4, the Moto G's backplate didn't give when pressure was applied and is far more solidly connected to the phone. The combination of factors left us suitably reassured that the Moto G is tough enough to survive the odd accidental drop or bump.
Next: Display and operating system