For the past couple of years, Google has been working to beat iPhone sales by undercutting Apple on price. As a part of this strategy Google has released a number of affordable devices with a specification not typically seen on devices under £400.
The Google Nexus 5 is the latest step in this strategy. It features components on a par with £500 smartphones, such as the Samsung Galaxy S4 and HTC One, but is priced from as low as £300.
However, with Apple having released its own semi-affordable iPhone 5C smartphone, some have questioned if the Nexus 5's value alone will be enough to win over buyers.
Design and build
The Nexus 7 has a minimalist design and is available in black and white colour options, both of which come with a single-piece, slightly rubberised back. The Nexus 5 is wonderfully free of unecessary design touches, with its front featuring no logos or physical buttons. The only detail is on its back, which has the Nexus and LG logos etched into it.
We found the Nexus 5 comfortable to hold, partly because of its slightly rubberised finish, which made it easier to get a solid grip on the phone. However, the chief reason for this is its slim 138x69x8.6mm dimensions and reasonable 130g weight.
This combination made the Nexus 5 feel very ergonomic and every bit as high end as it more costly competitors, such as the Galaxy S4 and iPhone 5C.
Our one disappointment regarding the Nexus 5's design was its traditional button placement. Unlike the LG G2, which has volume and power buttons on the back of the phone, the Nexus 5 has a more traditional placement, with the power button lying to the top right and volume controls at top left.
While this isn't a serious issue, we're really big fans of the G2's button placement and agree with LG's argument that putting the volume and power controls on the back of a phone makes them easier and more intuitive to reach. But this largely comes down to personal preference and we're fully aware many people have found the opposite to be true.
We're also very impressed with the Nexus 5's build quality. Despite costing just £300, the Nexus 5 is very sturdily built. Its non-removable back offered no give when pushed and, thanks to therubberised finish, is much more resilient to marks and scratches than we expected.
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