BlackBerry's Q10 smartphone is the first Qwerty handset from the firm to run its new BlackBerry 10 operating system, so quite a lot is riding on the success or otherwise of this device.
If some reports are to be believed, the company's first BlackBerry 10 OS smartphone, the BlackBerry Z10, hasn't sold as well as expected since it was released earlier this year. However, other sources have contradicted this, saying that sales have been respectable in markets such as the UK.
That's where the Blackberry Q10 comes in, as it looks to win over long-term BlackBerry loyalists who favour existing devices because of their excellent keyboard. Such users are no doubt overdue an upgrade to a more modern, keyboard-wielding BlackBerry device.
BlackBerry is also looking to win back those key corporate accounts with a slew of onboard of business-focused features.
The BlackBerry Q10 is one of the most attractive looking smartphones we've tested recently, offering a robust yet sophisticated feel, something that is somewhat rare on the smartphone market today.
Another thing that isn't widely available is a high-spec handset with a full Qwertykeypad, which might explain why we have been impressed by the BlackBerry Q10's design.
Unlike the BlackBerry Z10, which features a flimsy plastic back cover, the Q10 boasts a quirky glass-weave battery cover.
As well as lending some premium gloss to the device, this has proved itself to protect the handset against the elements. We accidentally spilt coffee on our desk covering the rear of the BlackBerry Q10, for example, but after wiping it off, we encountered no issues.
Long-time BlackBerry users may be pleased to find that the design of the Q10 isn't a huge departure from BlackBerry's now-ageing Bold 9900 handset. In fact, friends and colleagues remarked that the phone looks very similar to Blackberry's last generation smartphones at first glance.
The keyboard is the killer feature of the BlackBerry Q10, according to BlackBerry. And so it is - for those who are after a phone with physical Qwerty keys.
The 35-button keypad isn't too dissimilar to the keyboard on the BlackBerry Bold 9900, although the firm has removed the curved shape of the keys for a straighter, cleaner approach.
Thankfully, BlackBerry's new button shape works, aided by the larger gap between rows of keys. It may be a depature from the onscreen keyboards we've all come to know, but we soon got the grip with the physical keys.
BlackBerry has retained the predictive text feature found on its Z10 smartphone, which for those not too speedy at typing on physical keys, may just prove a godsend.
We found the keyboard took a while to get used to, and after a good few hours with the phone we still struggled to find some symbols and numbers when tapping in passwords and email addresses. However, this is no doubt something most users will pick up quite quickly.
The main problem we think BlackBerry might encounter is that physical Qwerty keyboards feel somewhat of an outdated concept, with the majority of smartphone users now adept at tapping on a touchscreen for speedy messaging. But for those who have been using one of the the firm's older BlackBerry devices, the improvements made on the Q10's keyboard are very welcome indeed.
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