All the latest UK technology news, reviews and analysis


UK police crackdown on copyright-infringing websites and ill-gotten advertising gains

09 Dec 2013
carousel-template-police

The UK’s new police unit dedicated to tackling intellectual property crime has had 40 web domains blocked from the web, helping to reduce the huge advertising revenue the sites were generating.

The Police Intellectual Property Crime Unit (PIPCU) was set up to target websites selling copyrighted content illegally. It launched the Operation Creative campaign, which ran over a three-month period with help from organisations such as the BPI and Federation Against Copyright Theft (FACT).

PIPCU took a two-pronged approach: firstly it identified sites that were hosting content illegally while displaying reputable brands' advertising to make money. It then worked with the Internet Advertising Bureau to help brands remove the adverts.

A total of 61 websites were identified acting in this manner. Advertising agencies were informed so they could have their adverts removed, thereby cutting off a major cash supply line.

The City of London Police, the home agency for the PIPCU, said the campaign had proved successful over the three-month trial period, with well-known brands seeing the use of their adverts decrease by 12 percent.

The police said this reduction in ads for legitimate brands caused an upsurge in adverts that led users to adult sites, websites with malware or to unknown or unidentified brands that hosted scams.

Superintendent Bob Wishart from the PIPCU said the success of the pilot proved the value of tackling this element of online crime.

“Operation Creative is being run by PIPCU and the digital and advertising sectors to really get to grips with a criminal industry that is making substantial profits by providing and actively promoting access to illegally obtained and copyrighted material,” he said.

“The success of Creative thus far is evidence of a growing international consensus that people should not be allowed to illegally profiteer from the honest endeavours of legitimate business enterprises.”

The operation comes amid ongoing efforts to inform web users of the risks posed by illegitimate websites in the run up to Christmas as shopping online becomes the norm for millions of people.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth
About

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Web
What do you think?
blog comments powered by Disqus
Poll

Windows 10 poll

What are your first impressions of Windows 10?
12%
5%
10%
3%
19%
3%
48%

Popular Threads

Powered by Disqus
V3 Sungard roundtable event - Cloud computing security reliability and scalability discussion

CIOs debate how to overhaul businesses for the digital era

V3 hosts roundtable with Sungard Availability Services

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Actionscript 3 (AS3) Flash Developer

My client a leading gaming organisation are currently...

Build and Deployment Automation Engineer

Automation Engineer - Build and Deployment - Investment...

Information Systems Development Manager

York College is the largest provider of A Level and vocational...

Information Systems Application Development Manager

Information Systems Application Development Manager...
To send to more than one email address, simply separate each address with a comma.