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HP has revamped its Vertica analytics platform to allow its business customers to glean more insight into their vast swathes of data, as large and small businesses wrestle with the high risks and rewards of big data analytics.
Version 7 of Vertica, otherwise known as HP Vertica Crane, will simplify the exploration and analysis of so-called "dark", semistructured data, according to HP, with enhanced integration with various distributions of the Hadoop database platform.
HP claims that with the new Vertica Flex Zone offering, users will be able to load, explore and analyse various forms of semistructured data more quickly and cost effectively. Data sources could include machine-to-machine communication, customer behaviour and social media interaction, which are often delivered in an unstructured manner, creating a significant technical challenge for data analysts.
The latest version of Vertica also now offers auto-schematisation, meaning data can automatically be organised into a useable structure for easier and higher-performance analytics without waiting for IT to extract and transform data, a problem HP argues is typically associated with legacy databases and data warehouses.
Colin Mahony, HP Vertica's general manager, said: "Everyone is seeking to gain insight from new forms of data, but legacy products waste resources because of the need to wrestle the data into structured formats.
"The new capabilities of the HP Vertica Analytics Platform deliver immediate value and rapidly shine a light on formerly dark data, unlocking the value hidden in both traditional and emerging forms of big data," he added.
Finally, HP is touting compatibility with major Hadoop database distributions and claims the "most open SQL-on-Hadoop capabilities".
The latest version of HP Vertica will be available from December, with the firm holding a webinar on 5 December for prospective customers.