Google is due to launch its Nexus 5 smartphone at 6pm GMT, which will likely be running the latest version of Android, dubbed 4.4 KitKat.
Full details of the Nexus 5 will be revealed at 6pm today, 31 October, and what we can expect is another high-end but low-priced handset from Google.
In the lead-up to the launch, social media activity from Nestlé Twitter accounts continues to baffle consumers.
A tweet on Wedesday morning from the official KitKat Twitter account hinted that Android's latest release is once again imminent, with a passport picturing "Android KitKat" having arrived in an unknown country. Previous hints and cryptic tweets have thus far proved relatively uninformative. Google has remained silent on the topic.
— KITKAT (@KITKAT) October 30, 2013
On Tuesday, KitKat released a bizarre YouTube video (below) showing a pair of KitKat-based Android characters performing a "magic trick" on a single Kitkat stick.
A 28 October release for KitKat and the Nexus 5 was originally hinted at via a pair of cryptic tweets emanating from Nestle's official KitKat account two weeks ago. The first tweet seemed to refer to the C&C Music Factory song Everybody Dance Now. C&C Music Factory was originally known as The 28th Street Crew.
A second tweet - an image of the words "this is it" constructed out of KitKat fingers - furthered speculation of a 28 October release. This Is It, the Michael Jackson movie, was released on DVD on 28 October 2009.
Sometimes you have to look for the signs… pic.twitter.com/XNBxaGP3sD
— KITKAT (@KITKAT) October 16, 2013
However, Google has remained silent and has declined all requests for comment on its Nexus 5 and KitKat plans. Instead the only snippet of semi-news about the new smartphone and software stemmed from rumour site Evleaks, which published an alleged "leaked" photo of a white Nexus 5 and new 1 November release date on its Twitter feed.
In white. 11/1. pic.twitter.com/5SSmtTGUg7— @evleaks (@evleaks) October 27, 2013
Evleaks is one of many sites to release "leaked" details about Android 4.4 KitKat and the fabled Nexus 5.
There is currently no official information about KitKat outside of its name, but rumours suggest the updated OS will feature a host of radical upgrades, including a new camera application, upgraded notification bar, dialer app and fifth home screen panel.
Multiple leaks on Google's own Play Store have left little to the imagination about the next tablet, with Google's 10in Nexus 10 tablet revealed in full this week before being removed again. Specifications include the identical 2560x1600 display from last year's model coupled with a quad-core Qualcomm processor and 3GB of RAM.
Since launching Android Jelly Bean in 2012, Google has released three minor software updates. These updates have added a host of useful features designed to refine rather than rework the operating system, for example the multiple account support added in 4.2 and administrator rights included in 4.3. But, even with these updates it is undeniable that Jelly Bean is beginning to look a little old.
This is especially true when you compare Android 4.3 to key Google competitor Apple's new iOS 7 mobile operating system, which features hundreds of new features and upgrades. Given Google's track record of dynamically reacting to any Apple update, it seems likely KitKat will be a more major update.
Rumours about the Nexus 5, which is expected to be the first device to come running KitKat, are equally prevalent. The most common suggest Google will once again partner with LG for its latest Nexus. The rumours claim Google will take the same strategy it did with the Nexus 4, releasing a moderately priced sub-£350 Android handset that boasts specifications usually only seen in £450-plus phones.
While there is no real evidence to back this up, the rumour is in line with Google's ongoing device strategy. Since the launch of its first Nexus 7 tablet, Google's strategy of undercutting Apple when it comes to price has proven effective, with analyst houses across the world reporting an increase in Nexus sales. For this reason alone, it seems likely Google will continue this strategy with the Nexus 5.
Be sure to check back with V3 later for analysis, video and news of Google Android 4.4 KitKat, the Nexus 10 and the Nexus 5.