All the latest UK technology news, reviews and analysis

BlackBerry posts open letter to reassure customers all is well

15 Oct 2013
Blackberry logo

BlackBerry is insisting the reports of its demise have been greatly exaggerated, taking out full-page advertisements in 30 major newspapers across the world to inform consumers and businesses that they "can continue to count on BlackBerry".

The BlackBerry message, featured in British newspapers including The Telegraph and The Times, consists of plain text under bold headings in a bid to set the record straight on recent "dramatic headlines".

The company formerly known as RIM highlighted its debt-free standing, but admitted that it is indeed going through "challenging times" and that it is "making the difficult changes necessary to strengthen BlackBerry". The difficult changes include significant layoffs and a 50 percent reduction in costs in a bid to become a profitable, customer-focused enterprise.

BlackBerry's full-page advert featured in the Telegraph

"One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the world's business professional," the ad reads.

BlackBerry labelled its products as "best in class" with market-leading security, enterprise mobility management and social networking via its BBM platform. That platform, however, has yet to reach rival smartphone operating systems Android and iOS following unexpected delays.

"Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. That's OK. You have always known that BlackBerry is different, that BlackBerry can set you apart," the firm notes.

"Countless world-changing decisions have been finalised, deals closed and critical communications made via BlackBerry. And for many of you that created a bond, a connection that goes back more than a decade."

The message concludes, "You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us."

BlackBerry reached an agreement with Fairfax Holdings last month to take itself off the stock market and go private in a deal worth $4.7bn. While BlackBerry does indeed have no debt, it posted abysmal financial results in September showing losses of $934m. The blame for that figure was laid squarely at the door of the Canadian firm's BlackBerry Z10 smartphone, which was a radical departure from previous handsets as it featured no physical keys, instead making use of a full-sized touchscreen.

Last week, it emerged that BlackBerry's co-founder Mike Lazaridis was considering buying out the company.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Michael Passingham

Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.

View Michael's Google+ profile

More on Mobile Phones
What do you think?
blog comments powered by Disqus

Work location poll - office, remote or home?

Where do you spend most time working on your primary work device?

Popular Threads

Powered by Disqus
LG G Flex 2 hands-on review

CES 2015: LG G Flex 2 video

A closer look at LG's latest curved-screen smartphone

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Beacon technology: what are the opportunities and how does the technology work?

This paper seeks to provide education and technical insight to beacons, in addition to providing insight to Apple's iBeacon specification


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

SQL Business Intelligence Developer - SSRS, SSIS, SSAS

SQL Business Intelligence Developer - SSRS, SSIS, SSAS...

Gas Commodities Trade Support Manager

Gas Commodities Trade Support Manager - 50-60K Key...

Solutions Analyst - Financial Services - SQL

Solutions Analyst - Financial Services - SQL Business...

CRM System Support & Development Manager

At the University of Derby, people are at the heart of...
To send to more than one email address, simply separate each address with a comma.