All the latest UK technology news, reviews and analysis


BlackBerry posts open letter to reassure customers all is well

15 Oct 2013
Blackberry logo

BlackBerry is insisting the reports of its demise have been greatly exaggerated, taking out full-page advertisements in 30 major newspapers across the world to inform consumers and businesses that they "can continue to count on BlackBerry".

The BlackBerry message, featured in British newspapers including The Telegraph and The Times, consists of plain text under bold headings in a bid to set the record straight on recent "dramatic headlines".

The company formerly known as RIM highlighted its debt-free standing, but admitted that it is indeed going through "challenging times" and that it is "making the difficult changes necessary to strengthen BlackBerry". The difficult changes include significant layoffs and a 50 percent reduction in costs in a bid to become a profitable, customer-focused enterprise.

BlackBerry's full-page advert featured in the Telegraph

"One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the world's business professional," the ad reads.

BlackBerry labelled its products as "best in class" with market-leading security, enterprise mobility management and social networking via its BBM platform. That platform, however, has yet to reach rival smartphone operating systems Android and iOS following unexpected delays.

"Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. That's OK. You have always known that BlackBerry is different, that BlackBerry can set you apart," the firm notes.

"Countless world-changing decisions have been finalised, deals closed and critical communications made via BlackBerry. And for many of you that created a bond, a connection that goes back more than a decade."

The message concludes, "You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us."

BlackBerry reached an agreement with Fairfax Holdings last month to take itself off the stock market and go private in a deal worth $4.7bn. While BlackBerry does indeed have no debt, it posted abysmal financial results in September showing losses of $934m. The blame for that figure was laid squarely at the door of the Canadian firm's BlackBerry Z10 smartphone, which was a radical departure from previous handsets as it featured no physical keys, instead making use of a full-sized touchscreen.

Last week, it emerged that BlackBerry's co-founder Mike Lazaridis was considering buying out the company.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Michael Passingham
About

Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.

View Michael's Google+ profile

More on Mobile Phones
What do you think?
blog comments powered by Disqus
Poll

Microsoft Azure outage

Is cloud computing reliable enough for business yet?
9%
8%
21%
62%

Popular Threads

Powered by Disqus
Samsung Galaxy S5 hands on review home screen

MWC: Samsung Galaxy S5 video demo

We check out the key features of Samsung's rugged KitKat handset

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

C# Developer with curiosity for new tech - Node.js cross training £85K

This is one of the very few roles in Silicon Roundabout...

Node.js Contractor - 3 or 6 months rolling £550 per day, Old St

This highly trafficked and fantastically profitable website...

Space Planning Assistant

Central London (Regent campus) Fixed Term until...

Delivery Manager, (smilar to Project Manager) high traffic web brand

We are a highly trafficked (15M+ unique users per month...
To send to more than one email address, simply separate each address with a comma.