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Google has announced that the next version of its Android 4.4 operating system will be called KitKat, in a surprise move to use the chocolate bar brand over Key Lime Pie.
A deal with Nestlé, which owns the KitKat name, came about after a decision by Google to take a break from the norm and name its latest OS after a biscuit. No money changed hands as part of the deal, Google told the BBC, although the decision by Google is clearly a massive bonus for KitKat.
"One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: 'Hey, why don't we call the release KitKat?'," John Lagerling, director of Android global partnerships, told the BBC.
"We didn't even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestlé folks."
Nestlé said it decided within an hour to grant Google's request.
The KitKat marketing team has responded to the deal by rebranding its website in a pastiche of Apple’s site, with a long scrolling page touting KitKat’s compatibility with all liquids – tea, coffee and water – global coverage and the fact it can even be taken to work.
The head of Android, Sundar Pichai, posted a picture of the new KitKat symbol at the Google headquarters on his Google+ page, pictured above, although no details on what the KitKat 4.4 operating system update will contain have yet been announced.
“On my return from Asia, I was also thrilled to find this guy waiting to greet me on the front lawn -- love the new #AndroidKitKat statue and can’t wait to release the next version of the platform that is as sweet as the candy bar that’s one of our team’s favourites,” he wrote.
KitKat also released a tongue-in-cheek video of its "Chief Break's Officer" discussing the new features of the KitKat 4.4 chocolate bar.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.