European phone maker Prestigio has launched its new Intel-powered MultiPhone 5430 smartphone in the UK.
The MultiPhone is the third Intel-powered smartphone to arrive in the UK, following the legacy set by the Orange San Diego and Motorola Razr I. In the past Intel has claimed its Atom chipsets mean its single-core processors can outpace competitors' dual-core chips.
Intel UK sales director for Consumer and Retail Business Richard George said that as well as improved performance compared to equivalent Qualcomm and Nvidia chips, the MultiPhone's single-core 1.2GHz Intel Atom processor Z2420 will improve the device's battery life.
"For today's mobile devices, user experience is paramount, our goal is to deliver a great smartphone experience for consumers. The MultiPhone 5430 with the Intel Atom processor Z2420 reflects the need to provide a responsive mobile platform and long battery life that meets the requirements to have social media and the internet at the consumer's fingertips anytime, anywhere," he said.
As well as its Intel chip, the Multiphone measures in at 126x65x10mm and weighs 140g. It will feature a 4.3in 960x540 IPS display and run using the slightly outdated Android 4.0 Ice Cream Sandwich operating system. It will also house an 8MP rear camera and 0.3MP front camera.
The MultiPhone will be available on the Maplin website next week, said Prestigio, at £200, with the firm promising a wider rollout to other stores "soon".