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Apple’s next iPhone will be unveiled on 10 September, according to reports.
US site AllThingsD said the firm let the date slip, which would be in keeping with the traditional early autumn release of iPhones from the firm, while its iPad devices are unveiled in the spring. The iPhone is then usually made available for sale around two weeks after it is unveiled.
The release of the new iPhone has as much significance for Apple as any previous unveiling, with the market expecting big things from the device, especially as it will be running the new iOS 7 operating system.
The new iPhone will also be vital to help Apple maintain its dominance in the smartphone market as Samsung continues to increase its share in numerous markets, although sales of the iPhone 5 remain strong.
So far it is unclear what the device will be called. After the iPhone 4 launch the next device in the cycle was the iPhone 4S. This would suggest the new iPhone will be called the iPhone 5S, but Apple may break its cycle due to the iOS 7 launch.
It could even go for 'the new iPhone', as it did with the iPad, in order to end the conventional number-naming system.
There is also speculation that Apple may unveil a budget version of the iPhone during the same event, in order to help it compete in lower-end market where Android, and now Nokia and Windows Phone, are dominating.
Recent reports have suggest the iPhone 4 is helping to do this in some Western markets, as the lure of the Apple brand remains as strong as ever.