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SAP merging Hana with Hybris to boost commerce offering

06 Aug 2013
Sapphire 2013 enterance

SAP has announced that it is working to add its high-speed data analytics platform Hana to the e-commerce tools acquired with its purchase of Hybris to allow customers to perform faster, more detailed analytics on the data they store.

The deal for Hybris was announced earlier this year and closed last week. Speaking today, SAP confirmed that it was already working on integrating Hana with the platform in order to allow companies to perform analytics on retail data.

SAP chief marketing officer, Jonathan Becher, said that adding the capabilities to the tool would have huge benefits for customers.

“We’re really turbo-charging the environment by putting Hana inside Hybris," he said during a web conference.

"We've already started doing this. It can bring real-time marketing and real-time interactions [on customer data]. With Hana and Hybris coming together this will be a reality, not an academic idea."

The chief executive of Hybris, Ariel Luedi, added that the work between the two companies would also focus on creating an easier way for firms to more easily manage their multi-channel strategies.

He explained that while many firms currently have separate data silos for each channel – online, mobile, over the phone – the merger will allow firms to move to a single source for all data within one system.

“We can help manage this process complexity to create a single source of truth of data,” Luedi added.

Furthermore, Accenture was unveiled as Hybris's sole global strategic partner to offer its retail tools to customers, announcing that Nestle's Nespresso brand has already taken Hybris's offering under this partnership.

During the event Luedi also revealed that he had been considering taking Hybris public prior to SAP's offering for the firm.

SAP’s Hana tool has been growing in use over time, with F1 racing team McLaren explaining how it is using the technology to help improve data analysis for insights on the best racing strategies.

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Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

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