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Samsung overtakes Apple in mobile web usage battle

11 Jul 2013
Samsung Galaxy S4 Active with dust and waterproof protection

Apple has lost its top spot in the battle for internet usage among phone manufacturers, with Samsung taking its place at the helm. The statistics, revealed by StatCounter's Internet Wars Report, also show that Nokia has taken a tumble from the lead it held at the beginning of 2013.

Samsung now has 25.47 percent of the mobile browsing market, just marginally ahead of Apple's 25.09 percent share. Nokia had held the lead at the end of 2012 with a 28 percent share, but this now stands at 22.

Samsung's best-selling handsets in its Galaxy range all run Google's Android operating system, which has also made significant gains on Apple's iOS in the past year with Android devices taking a 38 percent share of web traffic, compared with Apple's 25.

However, UK-specific statistics show a completely different story, with Apple increasing its lead in the past year, with a 48 percent web usage share while BlackBerry, in what was a strong market for the Canadian firm, saw its share significant drop, from 28 percent to 16.

This, however, shows the importance of the Android operating system, which can run on less powerful devices, in poorer and developing countries. These web-use statistics confirm recent market share figures from Gartner, with Samsung making big gains while Apple's and Nokia's slice of the mobile market begin to fall slightly.

The StatCounter tables are compiled by trackers installed at over three million websites, and reflect individual page views rather than unique visitors.

Samsung now tops the mobile web rankings passing Apple in June 2013

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Michael Passingham

Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.

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