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Pebble smartwatch set to make retail debut

03 Jul 2013

The makers of the Pebble have inked a deal to offer the smartwatch device in Best Buy stores.

The deal will mark the retail debut of the smartwatch and the first time the device has been made widely available to consumers in a brick-and-mortar store.

The retail release also marks a major milestone for the Pebble and its founders. Originally pitched as a Kickstarter project, the ambitious smartwatch platform struck a chord with the public and founders raised enough money to build the device.

While the Pebble units have been shipping to Kickstarter backers for months, the device has yet to reach the retail sector.

“It's been so rewarding to see and share the great things our early backers and development partners have done with Pebble already,” said Pebble chief executive Eric Migicovsky.

“Their work and our evolving app ecosystem has kept demand very high. Best Buy's partnership with us is a big step towards meeting that demand.”

While the Pebble is leading the smartphone charge into the retail market, its leadership in the space may soon be challenged by one of the biggest names in the consumer electronics market.

Apple is reportedly developing its own smartwatch platform. Popularly known as the iWatch, the yet-to-be-unveiled iOS device is said to have been in the works for months and could be unveiled as soon as late summer or early autumn.

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Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

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