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Twitter targets local businesses with Spindle buy

20 Jun 2013
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Twitter has bought local discovery app Spindle in a move to bolster its product lineup.

Spindle made the announcement with a post on its blog, where it confirmed that it would be ‘sunsetting' its current service in order to prepare for its move to Twitter's San Francisco office.

Spindle, available on iOS in parts of the US, describes itself as a ‘news feed for your neighbourhood', collating Twitter and Facebook posts from local businesses into a stream of local events and offers.

It allows users to receive push notifications when businesses they are particularly interested in make a post, or when a topic or product they like is mentioned locally. It also gives them the ability to post directly to social networks from within the app.

Use cases the company suggests include Groupon-style special offer notifications and last-minute cancellation suggestions.

Spindle's blog post outlined the reasons behind the buyout: "Every time we've experimented and looked beyond local discovery, we've been amazed by the breadth and quality of content shared on Twitter," the post stated. "By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what's happening around you."

This purchase by Twitter is the latest in a run of discovery-based product launches. In April, Twitter acquired We Are Hunted and rebranded it as Twitter #Music, allowing users to sample new and established artists based on the artists they follow.

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Michael Passingham
About

Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.

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