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Huawei has unveiled its latest flagship smartphone, the Ascend P6, marking its latest attempt to wrestle control of the Western top-end market from Samsung’s Galaxy S4 and the Apple iPhone.
Huawei chief executive officer of consumer business group Richard Yu unveiled the Ascend P6 in London, claiming it is the thinnest in the world measuring in at just 6.18mm.
“Today we want to launch a new product: the Ascend P6, the slimmest smartphone in the world. Many people ask if we gave it a six to challenge with the iPhone 6, but it’s because it’s just 6mm thick,” said Yu.
Unlike its lower-end Ascend handsets, the P6 is confirmed to feature an aluminium frame and boast a 4.7in 720p HD touchscreen. The Ascend P6 will run using Google's latest Android 4.2.2 Jelly Bean operating system overlaid with Huawei’s custom Emotion user interface. The UI adds several consumer-focused services, such as Huawei’s Me Widget, which uses data stored on the phone to collate services and applications often used, and push them to the front of the UI.
The phone is set to be one of the most powerful on the market, featuring Huawei’s own 1.5GHz quad core K3V2+ processor and boasting 2GB RAM. Huawei claims its processors will offer users unprecedented data connection speeds. It wil launch as a 3G device, with a 4G version due in October.
The claim puts the P6 in direct competition with Samsung's recently rumoured upgraded superfast version of the Galaxy S4. The rumours broke earlier this week when Reuters reported Samsung chief executive officer JK Shin confirmed the firm is working on an upgraded Galaxy S4 featuring Samsung's integrated LTE-Advanced 4G technology.
Huawei claims the P6’s 8MP camera will also be able to outmatch the S4’s 13MP unit using the company’s Imagesmart Engine technology. Details of how the photo-enhancing technology works remain vague.
The P6 will be released in black, white and pink colour options, and it will feature a 5MP front camera and 8GB of expandable storage.
The Huawei Ascend P6 is set to be begin shipping to Europe from July through Vodafone, Telefonica, Orange, H3G, O2, Carphone Warehouse, TalkTalk and online via Amazon. The phone will ship with a recommended retail price of around £400.