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Google dominates mobile ad market

15 Jun 2013
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Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013.

Research firm eMarketer said that the company is on pace to set a new record after more than tripling its mobile revenues in 2012. The company predicts that 2013 will see Google up its mobile advertising haul from $4.61bn to around $8.85bn.

Such a figure would give Google nearly a $56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined.

“The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report.

“This year, Google will increase revenues faster than the overall market thanks to continued monetisation of YouTube and growing adoption of mobile advertising, eMarketer believes, leading to a gain in share of the total digital advertising market.”

Google has long sought to dominate the mobile market. The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market.

A distant second to Google in the rankings was Facebook. The social networking giant saw its share of the market grow to 12.9 percent, good for an estimated $2.04bn in revenues on the year. Pandora claimed a 2.5 percent share of the market with a $400m haul, followed by Twitter and Millenial Media.

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Shaun Nichols
About

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

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