All the latest UK technology news, reviews and analysis


Google pushes for UK launch of Trusted Stores programme

04 Jun 2013
google logo search engine seo

Google is looking to bring its Trusted Stores programme to the UK later this year after the service has proved highly popular in the US.

The Trusted Stores programme allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.

To date this has only been available in the US, but with thousands of sellers now signed up to the programme, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK.

"We launched in the US last year and thousands of retailers have joined in. I'm championing to get it launched in the UK on a test basis with a few retailers later this year," he said.

"It's good for SMEs in particular to help build up brand loyalty. One firm Beaucoup, which sells flowers online, saw an eight percent improvement in online engagement once it had the Trusted Stores badge on its site."

Beaucoup's chief executive officer, Tom Cole, said on a testimonials page of the Trusted Stores service that the benefits from having the badge are numerous.

"It's a win-win situation: consumers get the assurance of seeing our performance grades based on the actual experience of customers, while Beaucoup enjoys the higher sales that come with that buyer confidence."

Gillan, speaking at the ChannelAdvisor Catalyst conference in London, added that it was not guaranteed to launch, but appeared confident that it would. "I would love to launch Trusted Stores today but it's a lengthy process," he added.

Clearly, though, it would seem to be a logical move for the firm to expand the service given the feedback he said that US businesses have shown for the programme.

Another service that may come to the UK is discount offers within search results. This allows firms to send Google data from their feeds relating to any deals within their stock, so it can be displayed directly within Google results in order to try and pique user interest.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth
About

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Search
What do you think?
blog comments powered by Disqus
Poll

Green IT poll

How important is it to your business that a cloud provider uses renewable energy like solar or wind to power their data centres?
22%
6%
3%
2%
67%

Popular Threads

Powered by Disqus
Galaxy S5 vs Nexus 5 head to head review front

Galaxy S5 vs Nexus 5 video review

We compare Samsung and Google's top devices

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Service Delivery Manager / Support Operations Manager

Service Delivery Manager / Support Operations Manager...

FICO Business Analyst

SAP FICO Business Analyst required for a large international...

Client-Side web developer (JQuery, Javascript, UI, JMX, FIX)

Client-Side web developer (JQuery, Javascript, UI, JMX...

Assistant IT Director

Assistant IT Director Annual Salary: Up to £74,954...
To send to more than one email address, simply separate each address with a comma.