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Android takes centre stage over Windows 8 in HP device strategy

23 May 2013
The HP Slate 7 tablet is the first Android device from HP

HP’s new Android-based devices were given centre stage by HP chief executive Meg Whitman during a conference call to discuss the firm’s earnings and future strategies, with Windows 8 not mentioned once.

The call to investors, analyst and the media covered many aspects of the firm’s financials performance over the last three months and the success, or lack thereof, of each division.

When discussing the personal systems group, Whitman spoke about the firm’s shift to become a multi-platform device vendor.

"Using multiple operating systems, multiple architectures, and multiple form factors, we are moving quickly to produce the devices that customers want," she said.

Whitman then touted two new Android-based products from HP as evidence the firm is pushing hard to improve its hardware offerings to the market.

"Following the launch of our first Chromebook in February we launched the new Slate 7 in the second quarter. The slate marries a sleek 7in form factor with an Arm chip and an Android platform to deliver a compelling mobile device at $169. Earlier signs of interest are encouraging," she said.

"And then last week we launched the HP Slatebook X2, the first Android hybrid device with an Nvidia Tegra 4 mobile processor."

By contrast, no mention of any Windows 8 products was made by HP, despite the firm issuing a slew of devices since the operating system was launched last year.

Of course, while this oversight may be nothing more than that, it appears telling the firm is being more proactive about its Android-based devices, as it perhaps recognises this is where consumers are more interested in spending their money.

Clearly HP still has strong brand recognition with the market, but with Android currently dominating in terms of share, HP may well see its future as more closely aligned with Google’s operating system than Microsoft's.

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Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

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