Apple has passed the 50 billion mark for app downloads on its iOS devices, making the announcement as Android rival Google kicked off its I/O conference in San Francisco.
Apple said that customers are now downloading more than 800 apps per second at a rate of over two billion apps per month on the App Store. The firm announced it had passed the 40 billion downloads mark on 7 January this year, and has taken just over four months to add another 10 billion and reach the half-century milestone.
Apple updated its website to show that it reached the 50 billion milestone, and has named the winner of the $10,000 iTunes gift card for downloading the 50 billionth app as Brandon Ashmore from Mentor, Ohio.
Just a few hours earlier, Google announced at its I/O conference that its Android operating system has seen 48 billion app downloads from the Google Play store.
"Apple would like to thank our incredible customers and developers for topping 50 billion apps downloaded," said Eddy Cue, Apple’s SVP of Internet Software and Services.
"The App Store completely transformed how people use their mobile devices and created a thriving app ecosystem that has paid out over nine billion dollars to developers. We’re absolutely floored to cross this milestone in less than five years."
The Apple App Store launched just under five years ago in July 2008 with just 500 apps.
Madeline Bennett is editor of V3 and The INQUIRER. Previously, she was editor of IT Week. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV and radio, including Sky, BBC and CNN.