All the latest UK technology news, reviews and analysis


Foundem advises EU to reject Google's proposed anti-trust settlement

15 May 2013
Google logo (Robert Scoble Flickr)

UK price comparison firm Foundem has rejected Google's proposed web search concessions.

The concessions come following the European Union's (EU) ongoing anti-trust investigation into Google's search business. Foundem reports that the current proposed concessions will do nothing to alleviate Google's monopoly on web searches.

Foundem said in its response: "There are many problems with Google's proposals. But one fundamental flaw undermines every clause: the proposals ignore the natural search results and AdWords listings that Google is being charged with manipulating."

Foundem believes that the proposed concessions ignore the basis of Google's monopoly on search. Instead, the concessions focus on minor alterations to Google's "self-serving Universal Search inserts".

According to Foundem's report, any concessions must address Google's Adword search capabilities. Foundem says Adwords will continue to give Google an unfair advantage until it is re-worked.

The company says that the current proposal fails to correct Google search's relevance for showing its own services in results. Foundem believes that to truly slow Google's search monopoly it would have to either eliminate Universal Search or drastically change it.

"There are only two practical ways to remedy the anti-competitive effects of Universal Search: either eliminate the practice and insist that Google reinstates the natural search results that users visit Google for or radically alter the purpose of Universal Search in order to create a relevance-based level-playing field within it," continued Foundem.

Google's anti-trust case was instigated by competitors such as Microsoft, Oracle, and Nokia. The competitors said that Google search business was unfairly taking control of the search landscape. Firms accused the search giant of touting its own services in its search.

This isn't the first time Foundem has cried foul over Google's search practices. In 2010, the company accused Google of anti-competitive behaviour.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
James Dohnert
About

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

More on Law
What do you think?
blog comments powered by Disqus
Poll

BYOD vs CYOD vs BYOC poll

Which approach is your firm taking to managing employees' mobile devices?
22%
13%
4%
22%
28%
11%

Popular Threads

Powered by Disqus
Sony Xperia Z2 Tablet powered by Android KitKat 4.4

Sony Xperia Z2 Tablet video

We take a look at the lightweight, waterproof tablet

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv33

Data protection: the key challenges

Deduplication is a foundational technology for efficient backup and recovery

rdc2

iPad makes its mark in the enterprise

The iPad can become a supercharged unified communications endpoint, allowing users to enhance their productivity

Software Development Engineer

Develop: Customise: Configure. Maximise your technical...

Application Specialist

Application Specialist Salary £31,500 per annum...

Junior IT Desktop Support Analyst

This is a fantastic opportunity to work for a dynamic...

Test Analysts

Test Analysts At Novacroft, we work in partnership...
To send to more than one email address, simply separate each address with a comma.