All the latest UK technology news, reviews and analysis

Facebook plans $1bn Waze purchase following Home Android push

09 May 2013

Facebook is in the process of buying Israeli satellite location service provider Waze for $1bn, according to local reports.

Israeli news service Calcalist reported that a number of unnamed sources had confirmed that the search giant was in talks with Waze on Thursday. Facebook reportedly began brokering the deal with the satellite specialist six months ago and a terms sheet for the agreement has already been signed. At the time of publishing Waze had not responded to V3's request for comment on the report and Facebook would not comment on the story.

Waze offers map and traffic data services using satellite signals sent from smartphones. The company is already partnered with Facebook, to let users share details about their drive on the social network. If bought, Waze will be the third Israeli company purchased by Facebook, with the firm having bought Snaptu in 2011 for $70m and in 2012 for $60m.

The news comes during a wider push by Facebook to expand its mobile offering. The social network unveiled its Facebook Home Android skin on 4 April, which is designed to push Facebook services to the forefront of the Android operating system.

IDC analyst Alys Woodward told V3 that the purchase would help Facebook continue this push by letting it offer more tailored advertising to its users. "Integrating Waze's real-time crowdsourced traffic and driving information with Facebook's ‘social graph' of who knows who and who likes what, has huge potential for location-based advertising," said Woodward.

"Facebook gives Waze the segmentation information for targeting. What Waze brings to Facebook is the mechanism and more importantly the incentive for people to share their location information. Facebook has tried to get users to share their location via Facebook Check In and location tagging, but only a small proportion of Facebook users share their location regularly."

Alongside reports of the acquisition, Facebook engineering director Josh Wiseman has left the company to join venture capital firm Social+Capital as entrepreneur-in-residence. The news will be a blow to Facebook as during his six-year stint Wiseman oversaw some of the firm's biggest releases, having worked on its timeline, photos, video and chat services.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Alastair Stevenson

Alastair has worked as a reporter covering security and mobile issues at V3 since March 2012. Before entering the field of journalism Alastair had worked in numerous industries as both a freelance copy writer and artist.

View Alastair's Google+ profile

More on Social Networking
What do you think?
blog comments powered by Disqus

BYOD vs CYOD vs BYOC poll

Which approach is your firm taking to managing employees' mobile devices?

Popular Threads

Powered by Disqus
Sony Xperia Z2 Tablet powered by Android KitKat 4.4

Sony Xperia Z2 Tablet video

We take a look at the lightweight, waterproof tablet

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Data protection: the key challenges

Deduplication is a foundational technology for efficient backup and recovery


iPad makes its mark in the enterprise

The iPad can become a supercharged unified communications endpoint, allowing users to enhance their productivity

VB.Net Developer - Leicester SQL Server

VB.Net Developer - Leicester SQL Server Urgently required...

Senior Systems Engineer - SCOM - Leicester

Senior Systems Engineer - SCOM - Leicester Salary...

.Net C# Developer - Leicester

.Net C# Developer - Leicester £41K basic + bonus...

IT Security Analyst - Leicestershire

IT Security Analyst - Leicester Excellent opportunity...
To send to more than one email address, simply separate each address with a comma.