All the latest UK technology news, reviews and analysis


Yahoo attempts to exit Microsoft search deal for Google partnership

08 May 2013
microsoft-yahoo

Yahoo has been trying to exit its 10-year search deal with Microsoft in order to join forces with Google, according to reports.

Yahoo signed up to the Microsoft search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. Under the terms of the deal Microsoft Bing powers Yahoo search, while Yahoo uses its solid relationship with advertisers to be the salesforce for both companies.

However a Bloomberg report said Yahoo chief executive Marissa Mayer has been trying to pull out of the agreement for almost a year, without success.

According to the report, Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded. The deal terms between Microsoft and Yahoo mean that the partnership can only be called off if either Microsoft closes Bing, or if Yahoo's revenue per search falls below 40 percent of Google's.

Mayer's predecessor Carol Bartz was responsible for forming the deal, which has not met expectations. For instance Yahoo has blamed prior drops in profits and economic woes on technical issues arising from the Microsoft search partnership.

Yahoo has declined to comment on this story, and the firm has also told V3 that it would not be able to discuss reports that it is in early stage talks to acquire Hulu, a video site.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
More on Search
What do you think?
blog comments powered by Disqus
Poll

Tech gifts for Christmas 2014

Is a new tablet on your wish list this festive season, or have they become yesterday’s fad?
12%
24%
12%
7%
45%

Popular Threads

Powered by Disqus
iPhone 6 is available in silver gold and space grey

iPhone 6 video review

The best iOS handset to date

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

3rd Line Support/Systems Engineer

A managed service provider based in West Hamstead are...

3rd Line Technical Consultant / 3rd Line Support

Job Title: 3 rd Line Technical Consultant Location...

Infrastructure Designer - DV Projects

Infrastructure Designer - DV Projects We are currently...

Project Manager

Project Manager - Financial Services - Global Payments...
To send to more than one email address, simply separate each address with a comma.