All the latest UK technology news, reviews and analysis

EMC World: Company bullish on prospects in Europe

08 May 2013
An EMC logo

LAS VEGAS: EMC is using a strong series of recent sales returns as proof that the company will outperform its rivals in Europe.

EMEA president Adrian McDonald said that the company has in recent years been able to overcome the general financial malaise in the industry to consistently see solid growth in its sales and market share.

According to McDonald, the company on average grew its business at a rate three times that of the regional market growth and was able to raise its market share in the storage space at an average of two per cent over the last several years.

"We are seeing immense opportunity," McDonald proclaimed. "The market is looking to EMC for many of the answers in many of these essential questions going forward."

The EMEA head sees the company building on its strong position in Europe going forward. He said that as the company rolls out its initiatives with the Pivotal, EMC and VMware brands, the market will likewise continue to shift towards cloud-based applications, particularly in the private cloud space where many enterprises will seek to transform their IT infrastructure.

"The essential story is a world of immense change," McDonald said. "The business world is going through enormous changes, likewise the IT world is changing in front of our eyes."

While the company is confident with its direct channel, it also believes that its partner firms will reap a windfall from improved sales as the company looks to continue its growth through 2016.

"One of these underling stories to EMC's success in EMEA has been growing interdependency between EMC and the partner community," said McDonald.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

More on Cloud Computing
What do you think?
blog comments powered by Disqus

Work location poll - office, remote or home?

Where do you spend most time working on your primary work device?

Popular Threads

Powered by Disqus
LG G Flex 2 hands-on review

CES 2015: LG G Flex 2 video

A closer look at LG's latest curved-screen smartphone

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Beacon technology: what are the opportunities and how does the technology work?

This paper seeks to provide education and technical insight to beacons, in addition to providing insight to Apple's iBeacon specification


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

CRM System Officers

At the University of Derby, people are at the heart of...

HTML Email Developer

At the University of Derby, people are at the heart of...

Business Intelligence Analyst

Citywire is a global publishing company with offices...

CRM System Support & Development Manager

At the University of Derby, people are at the heart of...
To send to more than one email address, simply separate each address with a comma.