Barnes and Noble has struck a deal to bring the Google Play mobile application store to its Nook line of reader tablets.
The retailer said that the deal will allow the company to offer the full Android app store on its flagship tablet line, giving users additional software options. The company believes that the update will bring hundreds of thousands of software titles users had previously been unable to access.
"By adding Google Play to NOOK HD and NOOK HD+, we are offering our customers even more great entertainment on our award-winning tablets," said Barnes and Noble chief executive William Lynch.
"Now with access to more than 700,000 apps and the best reading experience available, NOOK HD and NOOK HD+ are must-see products for entertainment lovers looking for high-quality tablets at incredibly low prices."
The Nook, much like its rival the Kindle, first began life as a dedicated e-reader device. While later versions of the platform added full Android support, the device has struggled against competition from larger Android tablet vendors and Apple's iPad family.
According to a recent report from research firm IDC, the Nook failed to crack the ranks of the top five tablet brands in the first quarter of the year, while Rival Amazon's tablet family accounted for just 1.8 percent of the market.
Apple is currently the top tablet vendor in the market with a 39.6 percent share.