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Google integrates Android app activity into search

30 Apr 2013
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Google has announced that its desktop and mobile search will now include data gathered from Android app activity.

The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app. Google's latest feature comes following a recent European Commission (EC) condemnation over its search business.

"When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said Seth Sternberg, director of product management at Google+, in a blog post.

"Today we're making this possible by bringing app activity to Google search results."

Google says that the feature will roll out over the next few weeks. Original support will be limited to the music and movie apps Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. However, the search giant plans to roll out support for more apps in the future.

The feature is able to see data from apps through Google+. Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform.

Information shown will not be user specific. All data will be aggregated as to not show detailed individual user information.

Google's feature comes during a lengthy European legal battle involving its search business. An advocacy group spearheaded by Microsoft recently filed a complaint against Google with the EC.

The group, Fairtrade.org, criticised Google's practice of highlighting its features within its search. Fairtrade said that it hurts the market because users are more likely to use Google features such as Maps they are the first results they see when searching for directions.

Following the complaint, Google gave a list of concessions to the EC as part of a peace bargain. Google's search concessions are currently being reviewed by the firms who issued the complaint.

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James Dohnert
About

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

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