All the latest UK technology news, reviews and analysis

Yahoo axes brands in service cull

20 Apr 2013
Yahoo logo

Yahoo has announced the end of several products in an effort to narrow its business focus and reduce losses.

The company said that it would be shutting down six services, including old versions of its Mail service.

"Like we announced last month, we want to bring you experiences that inspire and entertain you every day," wrote Yahoo executive vice president of platforms Jay Rossiter.

"That means taking a hard look at all of our products to make sure they are still central to your daily habits."

Among the services set to be dropped are the Yahoo Mail Classic service and the Mail and Messenger platform for feature phones. The company will also be dropping the Yahoo SMS Alerts, Deals and Upcoming services. Also set for the chopping block is the Yahoo for Kids family service.

The cuts come as Yahoo attempts to right itself under new chief executive Marissa Mayer. The company has started to see signs of progress as profits have risen under the new boss.

Yahoo had in previous years been notorious for its older and unprofitable services. 

Yahoo is not the only company to cut its old services. Google routinely axes its failed web properties in seasonal 'cleaning' audits.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

More on Strategy
What do you think?
blog comments powered by Disqus

Windows 10 poll

What are your first impressions of Windows 10?

Popular Threads

Powered by Disqus
V3 Sungard roundtable event - Cloud computing security reliability and scalability discussion

CIOs debate how to overhaul businesses for the digital era

V3 hosts roundtable with Sungard Availability Services

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Junior Software / App Developer - VC Backed Medical Tech Start-Up

Junior Software / App Developer - University Spin Off...

Web Developer - £30k - £37k, Manchester city centre, PHP, MVC, Python

PHP Web Developer - Manchester city centre, £30k - £37k...

IT Systems Administrator - Warrington, £40k - £45k basic, Concept

IT Systems Administrator - Birchwood, Warrington, £40k...
To send to more than one email address, simply separate each address with a comma.