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Yahoo axes brands in service cull

20 Apr 2013
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Yahoo has announced the end of several products in an effort to narrow its business focus and reduce losses.

The company said that it would be shutting down six services, including old versions of its Mail service.

"Like we announced last month, we want to bring you experiences that inspire and entertain you every day," wrote Yahoo executive vice president of platforms Jay Rossiter.

"That means taking a hard look at all of our products to make sure they are still central to your daily habits."

Among the services set to be dropped are the Yahoo Mail Classic service and the Mail and Messenger platform for feature phones. The company will also be dropping the Yahoo SMS Alerts, Deals and Upcoming services. Also set for the chopping block is the Yahoo for Kids family service.

The cuts come as Yahoo attempts to right itself under new chief executive Marissa Mayer. The company has started to see signs of progress as profits have risen under the new boss.

Yahoo had in previous years been notorious for its older and unprofitable services. 

Yahoo is not the only company to cut its old services. Google routinely axes its failed web properties in seasonal 'cleaning' audits.

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Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

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