Citrix has unveiled GoToWebcast, a video broadcasting tool which can allow customers to stream video presentations for up to 5,000 viewers.
Designed as an simplified webcasting tool for both desktop and mobile clients, GoToWebcast will be available as a subscription service and will allow companies to broadcast presentations to branch offices and partners as well as customers, the platform will be built for large-scale presentations.
"Audiences are becoming increasingly dispersed as a result of mobile workstyles," said Citrix vice president and general manager of SaaS products and markets Bernardo de Albergaria,
"It is becoming ever-more important for organisations to find new and engaging ways to connect with a geographically-distributed audiences."
In addition ot the launch of the large-audience GoToWebcast, the company said that it would be expanding the HDFaces videoconferencing platform. Designed to function as part of the GoToWebinar and GoToTraining platforms, the HDFaces tool will build on its smaller-scale 100-user limit and will now allow for plans of 500 to 1,000 attendees.
"Video is proven to make meetings more productive and attendees more involved and attentive.," said deAlbergaria.
"The launch of GoToWebcast and addition of HDFaces to GoToWebinar and GoToTraining, alongside our award-winning GoToMeeting tool, gives users the widest range of options for connecting with a mass audience, including customers, partners, employees and extended team members."
The two new services also add to Citrix's growing presence in the remote working and space. The GoToMeeting platforms have been complimented in recent years by the launch of remote device management with the XenMobile platform.
The video collaboration market has seen competition heat up in recent years. Cisco remains a force with its TelePresence lineup, while Microsoft's addition of Skype has helped bring Redmond into the fray.