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Facebook launches internet privacy and safety campaign

16 Apr 2013

Facebook and the US National Association of Attorney Generals (NAAG) have teamed up to launch an educational campaign informing teens and parents of their privacy options on the social networking site.

Facebook will launch a series of safety videos in the near future in a bid to answer commonly asked questions about its privacy policies. Attorney generals will also begin to run a collection of PSAs on Facebook safety as part of the campaign.

"Teenagers and adults should know there are tools to help protect their online privacy when they go on Facebook and other digital platforms," said NAAG president and Maryland attorney general Douglas Gansler.

"We hope this campaign will encourage consumers to closely manage their privacy and these tools and tips will help provide a safer online experience. Of course, attorneys general will continue to actively protect consumers' online privacy as well."

As part of the campaign, Facebook will release a collection of educational videos on user privacy. The videos will answer a collection of questions that Facebook commonly receives during Q&As with parents and educators.

Facebook will also release a tip sheet for users. The information will detail the top 10 tools users can use to better protect their personal data.

For its part, the NAAG will release a collection of localised PSAs that will feature specific state's attorney generals. The commercials are expected to feature Facebook chief operating officer Sheryl Sandberg.

"At Facebook, we work hard to make sure people understand how to control their information and stay safe online. We're always looking for new partners in that endeavour - that's why we're thrilled to collaborate with the [NAAG]," said Sandberg.

"We're grateful for Maryland attorney general Doug Gansler's leadership on this issue, and we look forward to working with him and attorneys general around the country. Together, we hope to ensure that young people make safe, smart, and responsible choices online."

The campaign comes as Facebook continues to be hammered by advocates over privacy issues. Following the launch of its recent Home app, Facebook took to the web to address potential privacy issues regarding the app.

Facebook performed a similar action when it launched its Graph Search feature earlier this year.

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James Dohnert

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club,, and Shonen Jump magazine. He studied Journalism at Weber State University.

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