Google's privacy policies are to be investigated by the Information Commissioner’s Office (ICO) to see if they are illegal under UK law.
The move comes after French data protection regulatory CNIL confirmed that Google had made no attempt to meets it concerns over its renewed privacy policies, first unveiled in March 2012, despite its numerous complaints that the changes were illegal.
In a statement on its website, the CNIL confirmed that despite meeting with Google, the firm had refused to take any action to appease its concerns.
“On 19 March 2013, representatives of Google were invited at their request to meet with the taskforce led by the CNIL and composed of data protection authorities of France, Germany, Italy, the Netherlands, Spain, and the UK. Following this meeting, no change has been seen,” it said.
The ICO has subsequently confirmed to V3 an investigation is now underway.
“The action follows an initial investigation by the French data protection authority CNIL, on behalf of the Article 29 group of which the ICO is a member."
The ICO also confirmed that several other data protection authorities in Europe are also considering action against the search giant.
A Google spokesperson told V3 that it would work with the regulators on the issue.
The director of privacy advocates Big Brother Watch, Nick Pickles, said the move by the ICO should serve as a warning to Google that it could not ignore the law.
“Just because Google is a big business does not put it above the law. The company has ignored the authorities and refused to make any meaningful changes to how it collects sand uses people’s data.
He urged those investigating such as the ICO to ensure it does not just issue “a slap on the wrists” and takes tough action against the firm.
The issue has rumbled on for over a year, with US authorities also angry at Google for the changes it has made, which saw the firm consolidate 60 seperate privacy policies into one single document.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.