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Apple iPhone sales stutter as Microsoft Windows Phone market share creeps up

02 Apr 2013
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Sales of Apple iOS device sales have stuttered, allowing Windows Phone and Android to grow their share of the market, according to analyst firm Kantar Worldpanel ComTech.

Kantar revealed that Apple has suffered a 3.5 percent drop in global sales during the first quarter of 2013 compared to the same period last year.

Despite the small drop Apple still remains the second strongest player in the smartphone market, controlling a sizeable stake at 43.5 percent.

Above it, Android retained its dominance accounting for 51.2 percent of smartphone sales, marking a 5.8 percent growth on the figures recorded in the same period last year.

Below the two giants, Microsoft's Windows Phone remained a fringe player in the market despite nearly doubling its share, accounting for 4.1 percent of recorded smartphone sales.

Meanwhile, BlackBerry sales continued to plummet despite the release of its new Z10 smartphone and BB10 operating system, dropping to 0.7 percent.

BlackBerry accounted for 3.6 percent of recorded smartphone sales in the same period last year.

BlackBerry has questioned Kantar's findings claiming its market share is far higher.

"According to sales data from GfK for the December-February period inclusive, BlackBerry's UK market share was 11.9 percent," said the BlackBerry spokesperson.

"With one million BlackBerry 10 devices shipped globally in February alone, we're confident of maintaining our position as the UK's third most popular smartphone and platform."

Kantar Worldpanel ComTech analyst Mary-Ann Parlato attributed Android's ongoing dominance to interest in its Galaxy range of smartphones.

"It was thanks to Samsung's price drop at the back end of 2012 that led various smartphone and feature phone users to upgrade to a Samsung device," said Parlato.

"It's apparent that Samsung is successful at capturing users from across the competitor set and not just gaining from their own loyalists - albeit loyalty towards Samsung has also grown."

Kantar's findings mirror those of other research houses. Prior to it competing research firm Gartner reported that Apple and Samsung's combined share of the market grew to 52 percent in the last three months of 2012, up from the 46.4 percent figure recorded in Q3.

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Alastair Stevenson

Alastair has worked as a reporter covering security and mobile issues at V3 since March 2012. Before entering the field of journalism Alastair had worked in numerous industries as both a freelance copy writer and artist.

View Alastair's Google+ profile

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