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Apple is said to be targeting a late June release date for the release of its next iPhone handset.
A report from TechCrunch cited a leaked internal document from a Chinese iPhone accessory manufacturer in claiming that the "iPhone 5S" would be arriving this Summer, with June as the targeted release window.
If true, the report signals a desire from Apple to return to the early-Summer release schedule which has in recent years been pushed back in favour of a schedule which saw new iPhones hit the market in late Summer to early Fall.
Apple had originally used the early months of the Summer as the preferred release window for its new smartphone models dating back to the 2007 release of the first iPhone. The release date was later pushed back to late Summer, including last year's September launch for the iPhone 5.
While the iPhone has, since its introduction, been among the most-anticipated annual releases, the handset is seeing a crop of new challengers looking to steal away its spotlight.
Samsung recently held a high-profile introduction event for its Galaxy S4 handset, and Microsoft has put its marketing muscle behind the Windows Phone platform and its various handsets.
BlackBerry, meanwhile, has been making its own push for consumer attention as it continues to roll out its BB10 line of devices in what many pundits believe is a last-chance effort for the company formerly known as Research in Motion.