All the latest UK technology news, reviews and analysis

Big data deployments hamstrung by poor strategy

26 Mar 2013
Big data image

Companies are failing to get the most out of their big data platforms because of poor planning and targeting.

That is the conclusion from a study by consulting firm TCS, which uncovered many large enterprises that are not utilising their big data platforms in the areas which can best benefit their businesses, in some cases hampering the rollouts and preventing maximum return on investment (ROI.)

According to TCS, many of the firms it surveyed were opting to apply their big data initiatives on public-facing projects. In doing so, said TCS global head of mobility and next-generation solutions Satya Ramaswamy, many are missing out on opportunities to improve internal practices.

"The functions that have the highest return on investment are not getting the most dollars," Ramaswamy told V3.

"Companies are investing more on the ones that are connecting with the customer."

With that investment also comes in increase in the need to gather outside data. TCS estimates that as much as 37 percent of content in their big data platforms is collected from sources outside of the company.

In addition to the problems with planning and deployment, TCS found firms stricken with a continuing shortage of qualified data analysts. The study found that issues with finding qualified staff for big data platforms were among the five most common issues facing enterprises.

Of those who do move to adopt big data, the study found companies are spending more in their efforts, with the average investment topping $80m. When applied, the study found that big data analysis seems to be best-suited for companies who are seeing digital initiatives combine with their brick-and-mortar operations.

"Going digital seems to be very important, the more digital channels that you use in commerce the more benefit that people get out of big data," Ramaswamy explained.

"One of the big benefits of big data seems to be to provide people in physical spaces with digital services, and that is one of the factors that has led to big data growth."

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Shaun Nichols

Shaun Nichols is the US correspondent for He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

More on Databases
What do you think?
blog comments powered by Disqus
Related jobs

Tech gifts for Christmas 2014

Is a new tablet on your wish list this festive season, or have they become yesterday’s fad?

Popular Threads

Powered by Disqus
iPhone 6 is available in silver gold and space grey

iPhone 6 video review

The best iOS handset to date

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

JavaScript Developer - Closures / Node.js / AMD / RequireJS

JavaScript Developer - Node.js / HTML5 / JSLint / AMD...

URGENT - PHP Developer - CSS / MySQL / JavaScript / HTML

URGENT- PHP Developer - JavaScript / Web Services...

Business Development Manager

Business Development Manager (BDM) Payment Express...

Head of Field Service Delivery

This senior role reporting to the Operations Director...
To send to more than one email address, simply separate each address with a comma.