Google has announced that its YouTube service now receives more than one billion visitors a month.
The phenomenal growth of the service has come in just eight years when the firm acquired the service for around $1bn.
Announcing the milestone in a blog post, the firm called on advertisers to recognise the benefits the site can deliver.
"Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube," it said.
The firm also gave some examples of just how big this reach is now that it is hitting one billion users a month:
The firm said much of this growth was being driven by the rise of people using the site on smartphones, calling this new group of users Generation C, which stands for connected.
"The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms," it said.
"We found that the amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year. In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs."
The announcement comes as the firm also unveiled a new note keeping app called Keep.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.