All the latest UK technology news, reviews and analysis


YouTube hits one billion monthly users

21 Mar 2013
youtube-logo

Google has announced that its YouTube service now receives more than one billion visitors a month.

The phenomenal growth of the service has come in just eight years when the firm acquired the service for around $1bn.

Announcing the milestone in a blog post, the firm called on advertisers to recognise the benefits the site can deliver.

"Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube," it said.

The firm also gave some examples of just how big this reach is now that it is hitting one billion users a month:

  • Nearly one out of every two people on the internet visits YouTube.
  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
  • If YouTube were a country, we'd be the third largest in the world after China and India.

The firm said much of this growth was being driven by the rise of people using the site on smartphones, calling this new group of users Generation C, which stands for connected.

"The way people consume content is changing. For the first time, an entire generation has grown up watching content on their own terms," it said.

"We found that the amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year. In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs."

The announcement comes as the firm also unveiled a new note keeping app called Keep.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth
About

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Web
What do you think?
blog comments powered by Disqus
Poll

Windows 7 end of mainstream support

What are your plans for when Microsoft ends mainstream support for Windows 7 in January 2015?
10%
9%
3%
64%
14%

Popular Threads

Powered by Disqus
LG G3 in gold black and white

LG G3 vs Galaxy S5 video

We pit the two Korean firms' flagship smartphones against each other

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv3may

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging

ibmv3may

Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Graduate Web Developer - C#, ASP.Net, Computer Science

Graduate Web Developer - C#, ASP.Net, Computer Science...

HIGH PAID JUNIOR C# ASP.NET DEVELOPER GREENFIELD PRODUCT!

HIGH PAID JUNIOR C# ASP.NET DEVELOPER GREENFIELD PRODUCT...

Project Manager/Manufacturing Derbyshire £40-45k

Project Manager/Manufacturing Derbyshire £40-45k Greywood...

Lead .Net Developer - VB.Net, ASP.Net, SQL Server, C#

Lead .Net Developer - VB.Net, ASP.Net, SQL Server, C...
To send to more than one email address, simply separate each address with a comma.