Note-taking app Google Keep receives official unveiling

Google has launched the note-taking app Keep for Android and the web.

Keep will allow users to take and store notes on Google's cloud storage platform. The app aims to compete with similar services from firms such as Evernote. Google's latest feature comes following a brief pre-launch gaffe which unveiled Keep early.

"With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what's important to you," wrote Google software engineer Katherine Kuan in a blog post.

"Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand."

Google's note-taking app allows for users to create notes via text, photos and voice memos. Keep saves created notes in Google's Drive, allowing them to be viewed across Google platforms.

Notes created by Keep can be colour-coded and prioritised based on importance. Google reports that Android users can also create Keep widgets on the OS to allow for quick access to notes.

Google's latest offering will look to compete with the similarly themed note-taking app Evernote. Released in 2010, Evernote is a note-taking app that is available across iOS, Windows Phone, the web and Android platforms.

The announcement for Keep comes following an accidental unveiling of the app earlier this month. Keep's app was briefly available on the web before quickly being taken down by Google.

Google's latest offering is released following the recent shutdown of its Google Reader service. The search giant's RSS reader was taken offline by the firm early this month. The Google Reader dismissal came with a public outcry by the service's fans.

The Keep app is currently available for download in the Google Play store. Android users running Android 4.0 or higher can use the app. Users on the web can also use the app by going to the Keep webpage.