Incisive Media has welcomed four digital apprentices to its publishing business, as part of a government-backed scheme to help young people gain the skills needed by the digital industry.
The new recruits to the firm come as Incisive Media's V3 brand continues its Make IT Better campaign, which in partnership with the Corporate IT Forum, aims to improve IT education and fix the growing skills crises facing the IT and digital industry.
The employer-led digital marketing apprentice scheme is being overseen by the UK Commission for Employment and Skills and co-ordinated by training provider Agilisys Arch.
Incisive Media is one of around 20 companies Agilisys Arch is working with to give young people employer skills. Other companies on the scheme include Google, ZipCar and McLaren.
"The government is working with employers to give young people skills that are fit for purpose," said Agilisys Arch head of partner development Rob Hardy.
Meanwhile John Barnes, Incisive Media's digital and technology managing director, welcomed the new apprentices to his digital team.
"The scheme is to help young people who don't want to pursue a university qualification, acquire skills, experience and a qualification that will ultimately get them a job in an industry of their choice," said John Barnes.
"We are very lucky to have secured these four talented individuals and the work they will be doing with us, will help improve our digital business and launch them on their careers."
The four digital apprentices joining Incisive today are Jack Solomon, Thomas Smith, Nida Elayan and Muhan Alim.
Each apprentice will be gain exposure to user experience, ad operations and analytics in their year-long placement. They will also be moved around the testing, project delivery and web production teams, so they are given a good idea of what the Incisive Media digital business involves.
The apprentices will be tasked with jobs that include improving the reading experience of articles, prototyping new mobile sites, app marketing and newsletter initiatives.
Incisive Media's inclusion on the scheme is evidence of how technology skills can be improved through hands-on training, rather than education alone. V3 welcomes the commitment being made to the digital industry by its publishers.
Rosalie Marshall is the special projects editor and chief reporter at V3. Previously she was a reporter for IT Week and channel editor for online television site LocalGov.tv. Rosalie covers government IT, business applications, IT skills, open source technology and social networks.