Sage CRM given Facebook, Windows 8 and Yammer integration

Sage has revealed updates to its customer relationship management (CRM) suite for small and medium-sized businesses (SMBs), including social integration with Facebook and mobile capabilities for Windows 8.

The updated midmarket suite includes a new application for Windows 8 devices, which provide mobile sales teams with real-time data on customers, as well as access to their appointments and tasks.

The suite already offered customers mobile applications for both iOS and Android devices. These applications have been updated, but Sage could not immediately be reached for more information on what these updates involve.

Meanwhile, Sage CRM 7.2 will give customer service representatives insights from Facebook, in addition to the customer data they are already able to access from LinkedIn and Twitter.

Additionally the integration of enterprise social network Yammer with the Sage platform will allow customer service representatives to consult with each other and sales staff on customer data.

Other new features offered with the latest release include features that will allow customer service agents to produce customised reports faster.

Automated reporting will allow reports to be quickly populated with the latest CRM information, for example.

Rich new graphic charts will also allow users to quickly create visual reports with interactive graphs to help inform business decisions.

"Sage CRM 7.2 has been designed with social, mobile and business collaboration technology at its core, enhanced further with smart business reporting," said David Beard, Sage CRM principal.

"Providing SMBs with dynamic business insight and customer information that is easy to report on, will make a big difference to companies looking to drive revenues, grow their business and achieve great success through exceptional customer experience, delivered seamlessly across all touch points."

Sage CRM 7.2 will be available in the UK from April 2013

According to Sage, its mid-market CRM solution now has 12,000 organisations using its product.

Recently V3 sister publication CRN reported that Sage is committed to its CRM business despite announcing the sale of a number of its CRM products, like its Non-Profit Solutions and its SalesLogix and Act divisions.