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BARCELONA: Huawei kicked off the 2013 Mobile World Congress trade show with its new Ascend P2 flagship Android smartphone.
Huawei clearly has high hopes for the device and has gone so far to claim the P2 is the most advanced 4G handset ever.
If true, this means that the P2 will be targeting the same premium smartphone market as the forthcoming HTC One and oft-rumoured Galaxy S4.
While Huawei has in the past struggled to break out of its affordable smartphone niche, if half the handest maker's claims are true, we think the Ascend P2 could make a splash. Here's our top 10 reasons why.
10) Emotion UI
Huawei has loaded the Ascend P2 with its own custom Emotion UI. The equivalent of Samsung's Touchwiz or HTC's Sense software, Emotion tweaks the device's core Jelly Bean software adding a host of new features.
These include everything from customisable profiles, to a nifty pages animation when moving between screens.
9) Super slim
Measuring in at just 8.4mm thick the Ascend P2 is a waif-like device, making the 9mm-plus iPhone look downright tubby. Yet despite being slim Huawei has still managed to load the P2 with some pretty impressive technology, including a quad-core processor.
In the past the Huawei phones in the UK have been dual, not quad-core. This meant that while cheap, the Chinese firm's handsets didn't have the same cutting edge quality of competitors like Samsung and HTC.
Looking to fix this Huawei's loaded the P2 with an unspecified 1.5GHz quad-core processor. While we haven't had a chance to thoroughly put the P2 through its paces, during our hands on, we found the upgraded muscle made the smartphone feel significantly faster than its predecessor, the P1.
The Ascend P2 will cost a modest €399 in Europe. While the P2's cost in British sterling is yet to be confirmed, even if it's a dead match and the P2 costs £399, it'll still be great value for money costing nearly £200 less than an Apple iPhone 5.
6) Magic touch
It's no secret that we really the Nokia Lumia 920. The phone bristles with innovation. However, while we love the custom Pureview camera tech and ultra bright Clearblack technology powering its screen, our favourite touch was the ability to use the device while wearing gloves. Now the Ascend P2 will let us do that too.